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Dr. Jeff Zweerink is an astrophysicist, published author, senior research scholar at Reasons to Believe, and a project scientist at UCLA. Jeff earned a PhD in astrophysics from Iowa State University and worked as a research physicist for 16 years before working for 7 years as a project scientist at…

Dr. Michael Norton is a Harvard Business School professor, leading behavior scientist, behavioral economics researcher, and best-selling author. Michael’s research focuses on behavioral economics and well-being, with particular attention given to happiness and spending, income inequality, the IKEA effect, and, most recently, rituals. Expect to learn about the hidden costs…